Reward Points Constitute a Major Market in Japan

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Percentage of People Using Point Cards — ①

Average Number of Cards per Person — ②

Size of Market for Reward Points — ③

In Japan, more and more people are more familiar with point cards and stamp cards. In recent years, plastic point cards have been transferred to apps, and consumer marketing that makes use of the features of apps has become widespread. Possible.

In the future, it is expected that not only will traditional points be transferred to the app, but more advanced services will be needed to serve both the user and the store.

①Source: (February 8, 2018)
②Source: (July 13, 2018)
③Source: (July 12, 2018)

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