The expanding influencer marketing market
According to a survey by Japanese companies, the size of the Japanese marketing market using influencers is expected to be 30.6 billion yen in 2019, an increase of about 23% from the previous year.
Marketing techniques using word-of-mouth diffusion are expanding.
The market for inbound customers who want to use foreign influencers appears to increase 30% in 2019 compared to the previous year.
In addition, the market size of domestic consumers and foreign visitors to Japan in 2020 is expected to increase 27% from 19 years to 39 billion yen.
Unlike marketing methods that use mass media such as TV, influencer marketing can distribute information directly to SNS followers and spread that information through word of mouth.
Our LINP service has the ability to brand customers as well as send them to stores by distributing coupons using influencers. In addition, additional information can be provided to users who obtain coupons via push notifications.
Source:
https://www.nikkei.com/article/DGXMZO49358540T00C19A9X30000/
